Chief executive, THOR

Kyle Wiggs

Independence should not cost you the infrastructure.

I co-founded the companies that build what sits underneath independent advisory firms: investment strategies, risk analytics, and THOR ONE, the platform an independent firm runs on.

Start here Read the biography

Advisors: the platform and how it is paid. Press: bio and headshot. Parents: Civly.

Kyle Wiggs, chief executive of THOR
  • CRD 5159325, investment advisor representative, UX Wealth Partners
  • Co-founder of UX Wealth Partners, THOR, riskDNA AI, and Civly
  • In financial services since 2006
  • Centennial, Colorado

The problem I kept running into

Advisors are told that going independent means giving up the tooling.

I spent the first part of my career on the institutional side, building national distribution and working directly with independent advisors. The pattern repeated. You left a large firm to own your book. Within eighteen months you were the operations department.

Sunday night rebalancing. Two performance systems that disagreed about the same account. A compliance file assembled by hand. One person, the founder, who was the only one who understood how any of it fit together.

None of that is a failure of the advisor. The infrastructure was built for firms with two hundred employees, and it was priced and packaged accordingly. Below a certain size you were expected to improvise.

You should not have to choose between owning your firm and having the machinery to run it.

That sentence is the reason three of the companies exist. The fourth is a different story; the Civly page tells it.

The idea

Tolerance is stated. Capacity is calculated. Behavior is revealed.

A risk questionnaire measures the first and is treated as all three. Two clients with the same score can have plans that break at very different losses, and act very differently when the loss arrives. The disagreement between the three is where the advice is.

The Three Risks, in full

riskDNA AI, which I co-founded, builds risk analytics on this premise and is funded by asset managers; its page says how.

The companies

One platform, the strategies on it, and a risk engine.

THOR Financial Technologies, founded in 2018, builds rules-based investment strategies. UX Wealth Partners, founded in 2020, built the platform independent advisors run their firms on, where advisors choose the models: other managers’, their own, or THOR’s. UX Wealth, riskDNA, and THOR are now one firm, THOR, and the platform UX Wealth built, Xperience, is now THOR ONE.

Advisory services continue to be provided by UX Wealth Partners LLC; THOR Financial Technologies, LLC remains a separately registered investment advisor. Brad Roth is chief investment officer of both THOR and UX Wealth Partners. In the UX Wealth Partners role he leads the model marketplace on THOR ONE, where THOR’s models sit beside other managers’. That shared role is a conflict of interest. THOR Financial Technologies, LLC advises three exchange-traded funds. They are publicly available; THOR ONE does not recommend, require, or favor them, and if a client holds them, THOR Financial Technologies earns the funds’ management fee. The disclosures page sets out how the platform, THOR, and riskDNA are paid.

Co-founder & partner · Strategies

THOR Financial Technologies

Rules-based strategies, offered as model portfolios and through three exchange-traded funds. Founded in 2018.

Co-founder · Platform

UX Wealth Partners and THOR ONE

The firm and its platform, which runs the operational side of an independent firm so the founder stops being the operations department. Founded in 2020.

Co-founder · Risk

riskDNA AI

Risk analytics built on the premise that tolerance, capacity, and behavior are three different things, and that a questionnaire measures only the first.

Co-founder · Co-parenting

Civly

A co-parenting coordination platform. Different customers, different rules, and no shared technology with the other three.

The record

Things you can check without taking my word for it.

5159325Individual CRD number, public at IAPD. Investment advisor representative of UX Wealth Partners LLC; prior broker-dealer registrations are inactive.
308983Firm CRD for UX Wealth Partners LLC. The Form ADV, including its affiliations, is at IAPD.
310362Firm CRD for THOR Financial Technologies, LLC, separately registered with the SEC. Its record is at IAPD.
801-118833SEC file number for UX Wealth Partners LLC, an investment advisor registered with the SEC. Registration does not imply any level of skill or training.

Trade press

WealthManagement.com

Ten to Watch, 2025 list, announced December 2024. An editorial selection with no application, voting, or payment.

Company records

Crunchbase

Founder and company associations, on a third-party database.

Recognition

Every listing, with its terms

Publisher, date, criteria, and compensation status for each.

Writing

What I think about this work.

Short pieces on independence, technology, portfolio construction, and running a firm. No performance claims, no predictions, and nothing behind a form.

Independence

Going independent

What the move costs, what you can take with you, and the eighteen-month wall.

Technology & AI

Technology and AI

Where artificial intelligence helps an advisory firm, and where it is being sold as something it is not.

Portfolios & risk

Portfolios and risk

Systematic investing, what a risk score does and does not measure, and how model portfolios actually work.

The idea I would most like someone to argue with is The Three Risks: that tolerance, capacity, and behavior are three different things the industry collapses into one score.

All writing Glossary

Contact

How to reach me.

Email and phone are on the contact page, along with the right route for an advisor, a journalist, someone I have met, someone looking for work, a prospective partner or investor, a parent, or someone who thinks a page here is wrong.

Get in touch